The world of Artificial Intelligence (AI) just got dealt an unexpected blow, and everyone from tech enthusiasts to investors is freaking out.
Up until now, the major players in AI, like ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Copilot (Microsoft) have developed their systems by investing hundreds of millions or billions of dollars, relying on huge datasets and the most advanced hardware on the planet.
However, DeepSeek, a new AI company from China, has dramatically altered this narrative.
It just released a highly efficient and cost-effective AI model called R1, which is matching some of these other systems in ability, but took only a fraction of the cost to develop, is open source for anyone to use and edit, and can run on the computing hardware you as a consumer may be using right now.
DeepSeek has just opened new doors for innovation. Within days, it has shot to the top of several app download charts, and has caused the stock prices of major AI players like NVIDIA and Microsoft to crash as investors become scared that if a small, unknown Chinese company can release such a system for free, these larger players’ previous advantage may be removed.
This breakthrough isn’t just exciting for tech giants but also for small businesses, individual developers, and innovation enthusiasts. Let’s explore how DeepSeek achieved this and what it means for the future of AI and business innovation.
How Deepseek R1 works differently
I tried out Deepseek R1, and was initially confused by what I was seeing.
When I set R1 a task with some clear instructions, I waited, and then began to see text describing what the system was “thinking” of doing. It was essentially planning out logical steps it was going to take before responding.
Only after it finished this thinking (all of which was visible to me) did it then finally produce the text I was after.
I learned that what it is doing is using a process called “Chain of Thought” (CoT) reasoning, where the model uses its knowledge to try and logically reason the best type of output to produce, resulting in potentially fewer errors.
It took a while for me to get used to seeing all this happening in front of me, and I found it to be much slower than asking the questions to systems like ChatGPT and Copilot, which spit out results almost instantly. However, this may be because Deepseek is a smaller company, running on less powerful hardware, so the results are still impressive.
Is it ready to replace the AI system you currently use for day-to-day tasks? In my case, not yet.
But does its open source nature allow companies to start building their own smaller AI systems that could be significantly faster and cheaper, driving innovation in the space.
Certainly.
A Smarter Way to Build AI
Creating AI models often involves building everything from scratch, which is time-consuming and expensive. DeepSeek adopted a different approach. Think of it like using LEGO: instead of buying brand-new blocks for every project, they started with existing sets—open-source AI frameworks freely available to everyone.
By refining and building on these foundational blocks, DeepSeek developed the R1 model at a fraction of the usual cost. While models like GPT-4 reportedly cost over $100 million to develop (and BILLIONS of dollars to run), R1 was apparently built for just $6 million.
Open-source technology is at the heart of this success. Open-source frameworks allow anyone to access the foundational components of AI models, study their architecture, and innovate upon them. DeepSeek’s approach demonstrates that starting with open-source tools can significantly lower costs while still achieving top-tier performance.
Running on Regular Hardware
One of the most impressive aspects of R1 is its ability to run efficiently on standard hardware. Traditionally, deploying high-performance AI requires specialized, expensive GPUs and NPUs. These systems, such as NVIDIA’s A100 or H100 GPUs, are prohibitively expensive for most individuals and small businesses.
DeepSeek’s R1 is optimized for lower-cost hardware by employing advanced techniques like:
- Quantization: Reducing the precision of model parameters from 32-bit to 8-bit or even 4-bit formats, which decreases computational requirements without sacrificing accuracy.
- Sparse Computation: Activating only the most relevant parts of the model during processing, thereby saving memory and computational resources.
- Distributed Training: Leveraging multiple less powerful devices in parallel to achieve efficient training, minimizing the need for cutting-edge hardware.
This optimization means R1 can run effectively on consumer-grade GPUs or even in cloud environments with modest setups, making it accessible to small businesses and individual developers.
Check out this video below which explains how it is possible for the model to run so efficiently on consumer hardware:
How R1 Compares to Existing AI Systems
While proprietary AI systems like ChatGPT or Google Gemini dominate the market, they come with high costs and reliance on centralized control by their parent companies.
Here’s how R1 stands apart:
- Cost Efficiency: Building and running R1 is far cheaper than proprietary models, enabling startups and researchers to access advanced AI capabilities without enormous budgets.
- Flexibility: Open-source models allow users to modify and adapt the system for niche applications, unlike proprietary systems with limited customization.
- Accessibility: Proprietary AI models often require extensive computing power, while R1’s optimized design allows it to run on less powerful hardware.
DeepSeek’s R1 represents a democratized approach to AI development, providing access to powerful tools without the traditional financial or technological barriers.
The Impact of Open-Source AI
The open-source nature of R1 has profound implications for innovation, competition, and the AI ecosystem as a whole. Here’s why it matters:
For Small Companies and Innovators
- Lower Barriers to Entry: Small companies no longer need millions of dollars to develop or deploy AI, or to use the most advanced models from the established players. This levels the playing field, allowing startups to compete with larger organizations.
- Faster Prototyping: With open-source models, innovators can quickly test ideas and develop products without worrying about licensing fees or expensive infrastructure.
- Specialized Applications: Startups can tailor R1 for specific industries, such as healthcare diagnostics, construction planning, or financial analysis, creating unique solutions for niche markets.
For Large AI Companies
- Erosion of competitive advantage: We have already seen billions of dollars in market value erased from some established AI players after it became clear that a free, open-source, foreign-made system could compete
- Increased Competition: Open-source models challenge the dominance of big tech companies by enabling smaller players to build competitive alternatives.
- Pressure to Innovate: With cost-effective competitors emerging, larger companies must focus on creating differentiated value through innovation or unique services.
- Collaborative Opportunities: Big tech may contribute to open-source projects to maintain influence while integrating proprietary enhancements for premium offerings.
For the Broader AI Ecosystem
- Global Reach: Open-source models make advanced AI accessible in regions with fewer resources, accelerating global adoption and innovation.
- More Innovation: Democratized access allows a broader pool of talent to experiment with AI, leading to unexpected breakthroughs and creative solutions.
- Ethical and Regulatory Considerations: The widespread availability of AI raises concerns about misuse, such as generating misinformation or enabling malicious activities. This necessitates proactive governance and ethical guidelines.
Opportunities for Individuals and Small Businesses
DeepSeek’s R1 has the potential to revolutionize how small businesses and individuals approach AI:
- Empowering Entrepreneurs: With lower costs and easier access, entrepreneurs can develop AI-driven products that were previously out of reach.
- Local Business Transformation: By running their own AI models on the own, cheaper hardware, Small businesses can harness AI for applications like customer service, inventory management, and marketing without relying on expensive third-party solutions.
- Education and Experimentation: Aspiring developers and researchers can use open-source AI to learn, experiment, and create, fostering the next generation of AI talent.
A Glimpse into the Future
The impact of DeepSeek’s R1 is reminiscent of the personal computer revolution.
Originally, only large, expensive mainframe computers the size of rooms were seen as powerful enough to do real value-adding work for the largest companies. The first PCs were just not powerful enough to do meaningful work.
However, thanks to Moore’s law increasing the power of PCs while reducing their costs, when PCs became affordable and accessible, they transformed industries, empowered individuals, and reshaped the world. Similarly, open-source AI models like R1 democratize advanced technology, unlocking a wave of innovation that could redefine how businesses operate and how individuals create.
While there are concerns about the potential misuse of AI, the availability of open-source models allows more people to contribute to developing ethical, safe, and inclusive technologies. This collaborative spirit can help address challenges and ensure that AI benefits society as a whole.
Conclusion
DeepSeek’s R1 model is more than just a technical achievement; it’s a signal of change in the AI landscape.
By proving that high-quality AI can be developed and deployed efficiently, DeepSeek has opened the door for a new era of innovation. Small businesses, individual developers, and even curious learners now have the tools to participate in this exciting future. Even if DeepSeek themselves do not become the dominant player, they have shown that Open-Source AI models can compete with expensive, proprietary ones.
As open-source AI models gain traction, we may witness the rise of groundbreaking applications and ideas that were once unimaginable.
This is just the beginning of a more accessible and innovative AI ecosystem, and it’s a journey anyone can be part of.