Gambling in the USA is a complex issue. While PASPA was revoked back in 2019 allowing each state to set up their own laws regarding gambling, not all have done so. This means that millions of players are unable to access online casinos or other gambling sites. However, options like sweeps casinos exist, and do not fall under the regulation of gambling.
According to sweepscasinos.us there are around 55 million American players joining in contests and sweepstakes each year. As such, a growing number of companies have made significant investments into developing software for these sites.
Understanding Sweeps Casinos
The reason these casinos can operate is simple. They use a free-to-play model, which means players can enjoy a wealth of casino games without playing with real cash. And this is why it doesn’t come under the gambling umbrella. Instead, these casinos award players virtual currency or gold coins, which are used to place bets on the different games. These free coins mean players can play a large number of games. Players can purchase additional gold coins to play with (using real cash), should they run out.
Sweeps casinos also offer sweepstakes coins. These are awarded for free, but only when players use real money to purchase gold coins. Sweepstakes coins can be used to place bets on games too, and wins typically are awarded in sweeps coins. The fun part is that these sweepstakes coins can be exchanged for real prizes when specific values and amounts are reached.
Increased Popularity Around the World
It’s important to note here that while they are popular in the US, there is increased popularity around the world as well. The industry has been growing and is currently just around the $73 million mark. Still, the US, with more than 90% of the market share, is still the biggest consumer for this industry. This has to do, in large part, with the ease to operate and provide this type of casino. So what other factors are influencing its rise?
Limited regulation
As touched upon, these casinos hold a massive regulatory advantage over other traditional online casinos. With only a few states legalizing online gambling, sweepstakes casinos are the only legal option. They’re an alternative for casino operators to reach a wider market entering places where other forms of gambling are prohibited. There is also the chance to win prizes with no financial risk, which also boosts popularity with more casual players. These casinos are legal in almost every state in the US too, so they are incredibly accessible.
Community gaming
Social media has also had a positive impact on sweepstakes games. All sweepstakes sites are very active on social media, creating large communities who can interact with one another as they play. These communities are prevalent on sites like Instagram, X, and Facebook, with forums often provided via the sweepstakes website as well.
Players are able to share their wins and achievements, discuss the games they have played, share tips, and more. As such, this helps these platforms go viral, or at least incredibly well shared throughout, meaning new audiences and players are generated without much help from the casino’s side.
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